The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Unscripted
Agency: Wunderman Thompson UK / London
Client: BT Sport Category: Innovation in Integrated Branding
Stevenage Challenge
Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami
Client: Burger King Category: Innovation in Integrated Branding
Brandless
Agency: Goodby Silverstein & Partners / San Francisco + RadicalMedia / Santa Monica + Exile / Santa Monica + The Mill / Los Angeles
Client: Doritos Category: Innovation in Integrated Branding
"Democratic Art – An Ai Weiwei for everybody."
Agency: HEIMAT / Berlin + NEUTRAL / Zürich + LIESEL Filmproduktion GmbH / Berlin + Loft Tonstudios GmbH / Berlin
Client: HORNBACH Baumarkt AG Category: Innovation in Integrated Branding
Britain Get Talking
Agency: Uncommon Creative Studio / London + ITV / London
Client: ITV Category: Innovation in Integrated Branding
Scent By
Agency: Ogilvy / Chicago
Client: SC Johnson - Glade Category: Innovation in Integrated Branding
Apple Fifth Avenue Reopening Campaign Installation
Agency: Apple / Cupertino
Client: Apple Category: Out of Home / Single
Solar Boat : Clean up Mekong
Agency: INNOCEAN / Seoul + Hanwha / Seoul + Planit / Seoul
Client: Hanwha Category: Out of Home / Single
Homeless Castle
Agency: The Local Collective / Toronto + OPC / Toronto
Client: Raising The Roof Category: Out of Home / Single
Great Stories Are Timeless
Agency: DDB NY / New York
Client: Tribeca Film Festival Category: Out of Home / Single
SIGNS
Agency: MRM//McCANN / Frankfurt + McCANN / Frankfurt
Client: German Youth Association of People with Hearing Loss Category: Creative Use of Data / Real-Time
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client: Mumbai Police Category: Creative Use of Data / Real-Time
Runaway Train 25
Agency: MUH-TAY-ZIK / HOF-FER / San Francisco + RSA Films/Black Dog / Los Angeles
Client: National Center For Missing & Exploited Children Category: Creative Use of Data / Real-Time
Street-Vet
Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine
Client: Nestlé Purina Pet Care Category: Creative Use of Data / Real-Time
Apollo in Real Time
Agency: Ben Feist / Toronto
Client: Self Category: Creative Use of Data / Real-Time
Road Tales
Agency: Isobar / Amsterdam + Achtung! mcgarrybowen / Amsterdam
Client: Volkswagen Category: Creative Use of Data / Real-Time
Apple Fifth Avenue Reopening Campaign Installation
Agency: Apple / Cupertino
Client: Apple Category: Spatial Design / Experiential & Immersive
"My Personal Coffin"
Agency: HEIMAT / Berlin + TRO GmbH / Berlin
Client: German Federal Association of Funeral Directors Category: Spatial Design / Experiential & Immersive
The first house built by data
Agency: Ogilvy / Germany + House Financing Bank / Schwaebisch Hall
Client: House Financing Bank Schwaebisch Hall Category: Spatial Design / Experiential & Immersive
In Someone Else's Shoes
Agency: Arnold Worldwide / Boston
Client: Santander Bank Category: Spatial Design / Experiential & Immersive
The Art of Bloom
Agency: Intertrend Communications / Long Beach, California + Daikoku Design Institute / Tokyo and Los Angeles
Client: The Art of Bloom Category: Spatial Design / Experiential & Immersive
The Frontier Within
Agency: Droga5 / New York
Client: Thorne Category: Spatial Design / Experiential & Immersive
Stimulate Annual
Agency: DENTSU INC. / Tokyo
Client: Copywriters Club Nagoya Category: Editorial / Books
LOLOSOSO – 60 years of anothermountainman
Agency: Mak Kai Hang / Hong Kong + Joint Publishing (HK) / Hong Kong
Client: Joint Publishing Category: Editorial / Books
The 9'58 Biography
Agency: BETC / São Paulo + PUMA Brasil / São Paulo + Versão Beta / São Paulo
Client: PUMA Brasil Category: Editorial / Books
Backstories
Agency: Wieden+Kennedy / New York + HBO / New York
Client: HBO Category: Short Form Video / Campaign / Series / Episodic
Laundry Night
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble - Tide Category: Short Form Video / Campaign / Series / Episodic
The Team That Wouldn't Be Here
Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York
Client: Verizon Category: Short Form Video / Campaign / Series / Episodic
7:1 Furniture Collection
Agency: BBDO / Bangkok
Client: Homepro Category: Innovation in Health & Wellness
DR. PEE
Agency: Ogilvy Ecuador / Guayaquil
Client: LA FABRIL Category: Innovation in Health & Wellness
Street-Vet
Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine
Client: Nestlé Purina Pet Care Category: Innovation in Health & Wellness
Now, words aren't just heard, but felt.
Agency: Cheil India Pvt Ltd / Gurugram + Samsung Electronics India / Gurugram
Client: Samsung Category: Innovation in Health & Wellness
BACK2LIFE
Agency: Cheil PengTai / Beijing + Cheil / Hong Kong
Client: Samsung Category: Innovation in Health & Wellness
Fatal Recognition
Agency: Cheil / Hong Kong
Client: The Hong Kong Stroke Association Category: Innovation in Health & Wellness
Lifesaver
Agency: Grey - Ogilvy Social.Lab / Amsterdam + Smarthouse / Amsterdam
Client: Volvo Cars Nederland Category: Innovation in Health & Wellness
A Touch of History
Agency: Jung von Matt/Limmat / Zurich
Client: Samsung Switzerland Category: UX / UI / Interface Design
Stonewall Forever
Agency: Stink Studios / New York
Client: The LGBT Community Center Category: UX / UI / Interface Design
Cool Ranch
Agency: Park Pictures LLC / New York + Goodby Silverstein & Partners / San Francisco
Client: Doritos Category: Online Films & Video / Varying Length Campaign
Let's Be Kids
Agency: Fisher-Price / East Aurora, NY + Wieden+Kennedy / Portland
Client: Fisher-Price Category: Online Films & Video / Varying Length Campaign
Sport The Unexpected
Agency: Venables Bell & Partners / San Francisco
Client: Reebok Category: Online Films & Video / Varying Length Campaign
The Team That Wouldn't Be Here
Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York
Client: Verizon Category: Online Films & Video / Varying Length Campaign
The Traffic Jam Whopper
Agency: We Believers / New York
Client: Burger King Mexico/Global Category: Craft / Use of Technology
Poster For Everyone
Agency: TAXI / Toronto/Montreal/Vancouver/New York + Rick Hansen Foundation / Richmond
Client: Rick Hansen Foundation Category: Craft / Use of Technology
Let's Summer
Agency: AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo
Client: Alpargatas Category: Promotional / Posters - Series
Never Standing Still
Agency: Design Army / Washington
Client: Hong Kong Ballet Category: Promotional / Posters - Series
THE SOUND-FREE CONCERT
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: Japan Philharmonic Orchestra Category: Promotional / Posters - Series
The Leica Bauhaus Workshops
Agency: Arnold Worldwide / Boston
Client: Leica Store Boston Category: Promotional / Posters - Series